OUR MISSION
ABOUT LURMIX
Built for conversations that matter.
Founded in Hong Kong in 2025, LURMIX began with one simple ambition: to create a genuine AI interactive toy for the children at home.
Something children could naturally hold, talk with, imagine with and return to—designed around everyday curiosity, not another screen.
Talk to our team
It started with one child.
The idea for LURMIX came from a personal question: what would a truly meaningful AI toy for children feel like?
Not another screen. Not another single-purpose learning device. Something warmer and more natural—a companion for quiet questions, big ideas, make-believe adventures, bedtime stories and everything in between.
That question became LUNA, our first handheld AI conversation toy, and the beginning of LURMIX.
“Curious minds ask today. Great conversations shape tomorrow.”
OUR VISION
A world where children everywhere can explore ideas, stories, languages and creativity through natural AI companionship designed around their needs.
Our values guide every decision.
From the way an experience feels in a child’s hand to the way information is handled behind the scenes, these principles shape what we build and how we work.
01
Children first
Every product decision begins with how children actually hold, understand, enjoy and live with the experience.
02
Meaningful interaction
Technology should encourage curiosity, imagination, expression and connection—not simply add more passive screen time.
03
Privacy by design
Privacy and responsible data handling are considered from the beginning, across the product, software and cloud experience.
04
Thoughtful technology
Advanced hardware, software, AI and cloud systems should feel clear, approachable and useful in everyday life.
05
Open to the world
We design with different languages, cultures, markets and local needs in mind.
06
Reliable partnership
We support brand, distribution, OEM and ODM partners through transparent communication and long-term technical capability.
From an idea to a complete experience.
With our own R&D team and factory, LURMIX brings hardware, embedded systems, mobile apps, AI, cloud services and production into one connected capability.
01
Hardware
Product, electronics, mechanical and structural development built around the intended experience.
02
Embedded systems & firmware
On-device software connecting controls, performance, connectivity and product behaviour.
03
Mobile apps
Companion-app experiences supporting setup, connectivity, content and parent-facing functions.
04
AI & cloud services
AI conversation integration, cloud infrastructure, backend systems and delivered content services.
05
Manufacturing
In-house production connecting engineering decisions with tooling, assembly and scalable manufacturing.
GLOBAL COLLABORATION
Built for the world, together.
LURMIX works with local brand partners across markets worldwide, including ODM services and co-branded development. We combine a shared technical foundation with the flexibility to adapt products, software, content and brand experiences for local needs.
Dubai supports our Middle East business communication and partner coordination.
Let’s make AI feel more human, more useful and more child-friendly.
Whether you are exploring LUNA or MIMO, a brand partnership or a new product idea, we would be glad to hear what you want to create.